BroadStreetNews

So... Who's the guy in all the pictures???

We get asked the question a dozen times a day;  'Who is the guy holding the Challah Bread in all these pictures?"

It’s Sol Blumenthal, grandfather of Broad Street founder and executive chef,

Dan Blumenthal.

Sol was born in Trenton, New Jersey in 1903. His parents, Barney and Hannah, came to the United States in the 1880’s from Eastern Europe via Ellis Island like many millions of Eastern European immigrants with dreams of a better life.

The Blumenthals settled in Trenton and Barney, a baker, immediately began practicing his trade. As soon as Sol and his older brother, Frank, could see above a bread bench, their father began teaching them everything he knew about his art.  Through both World Wars, Sol and his brother continued to perfect their techniques.

In 1946, shortly after the end of World War II, Sol purchased a small storefront on Broad Street in Trenton.

That same year, BLUMENTHAL’S BAKERY opened. Sol and wife Deborah ran that bakery and two others in Trenton for twenty years.

In 1998, Sol’s grandson, Dan Blumenthal, along with partner, Jeff Good, opened BROAD STREET BAKING COMPANY AND CAFÉ as a tribute to Sol Blumenthal and the legacy he left behind.

Everything you see in our cases — every pastry, every loaf of bread, every dessert, every cookie — was made by hand, by our staff, right here at our bakery in Jackson, Mississippi.

We hope to take you back to a time and place where generation

after generation of artisan bakers created breads from scratch,

following old-world recipes, with their own two hands.

A Virtual Visit to Broad Street

Walking into Broad Street is a treat for all five senses: it is a bright and bustling place, with wonderful aromas, sights and sounds. A faux cobblestone street runs through the heart of Broad Street; light wood, galvanized steel and street lamp-style fixtures give it a true ‘street feel’. Broad Street's the sort of place where people grab a quick bite or spend an afternoon reading a good book over a cup of hot coffee and a tasty Danish, or working on their laptop computers.

The Broad Street Legacy

Just as Grandpa Sol did, over 50 years ago, Broad Street makes everything from scratch, taking lucky Jacksonians back to a time and place where generation after generation of artisan bakers created healthy products from scratch following old-world recipes, with their own two hands.

The Broad Street Baking Company Story

Sol Blumenthal loved to bake. He used only the finest ingredients and old world formulas to create breads of the highest quality in his 1940’s bakery located on Broad Street in Trenton, New Jersey. Over 50 years later, in Jackson, Mississippi, Sol’s grandson Dan Blumenthal, and his partner Jeff Good, created Broad Street Baking Company and Cafe as a tribute to Sol’s legacy.