sol

The Broad Street Story

Everything you see in our cases—every pastry, every loaf of bread, every dessert, every cookie—was made with a lot love by hand by our staff, from the best ingredients we can get, right here at our bakery in Jackson, Mississippi. But there's more to our story than that.


Behind the love we put into our work, there's a legacy and that legacy was started by a face you're already familiar with. We put his pictures on our menus and up on the wall. The man holding the challah bread is Sol Blumenthal, grandfather of Broad Street founder and executive chef, Dan Blumenthal.

Sol was born in Trenton, New Jersey in 1903. His parents, Barney and Hannah, like millions of Eastern European immigrants with dreams of a better life, came to the United States in the 1880s via Ellis Island. The Blumenthals settled in Trenton and Barney, a baker, immediately began practicing his trade. As soon as Sol and his older brother, Frank, could see above a bread bench, their father taught them everything he knew about his art. Through both World Wars, Sol and his brother continued to perfect their techniques.


In 1946, shortly after the end of World War II, Sol purchased a small storefront on Broad Street in Trenton and opened BLUMENTHAL'S BAKERY. Sol and his wife Deborah ran that bakery and two others in Trenton for twenty years.


Fast forward a few decades and in 1998 Sol's grandson, Dan Blumenthal, along with his partner and best friend, Jeff Good, opened BROAD STREET BAKING COMPANY & CAFÉ as a tribute to Sol and the legacy he left behind. We hope to take you back to a time and place where generation after generation of artisan bakers created breads from scratch, following old-world recipes with their own two hands.


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